On the average, out of ten random groups of forty-one persons, in nine of them at least two persons will celebrate identical birthdates.
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ProjectsMOST of Us conducts a wide variety of research-based projects, the majority of which focus on the creation of social norms media campaigns. The pioneering MOST of Us campaigns utilize a proven strategy of health promotion that achieves statistically significant results. Based on the Montana Model of Social Norms Marketing developed by Jeff Linkenbach, Ed.D., each campaign uses positive images and science-based statistics. There have been MOST of Us campaigns that address issues such as tobacco, seat belts, drinking and driving and parent child communication. These campaigns are ground breaking in that they represent new applications for social norms marketing. |
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