Featured Projects
- Supporting Impaired Driving Prevention with Citizens and Law Enforcement: 2005-2007
Links National Highway Traffic Safety Administration For this project, MOST of Us is pioneering the use of the social norms approach to build public and legislative support for impaired driving prevention strategies. This model of “social norm... [ Read More ]
- Sharing the Road with CMVs: 2005-2006
Links Montana Department of Transportation Montana Highway Patrol To reduce the number of crashes involving commercial motor vehicles (CMVs) and passenger vehicles, particularly those caused by young passenger vehicle drivers, MOST of Us wil... [ Read More ]
- Montana Rules Traffic Safety Game: 2002-2005
“Montana Rules” is an interactive game that prepares teens and adults for the Montana driver’s license exam. Designed as a “game show” style quiz with four levels of difficulty, Montana Rules is educational and engaging, with fun sounds and charm... [ Read More ]
- High-Intensity Social Norms Safety Belt Campaign for Teens: 2005-2007
Links National Highway Traffic Safety Administration MOST of Us has designed a survey and controlled intervention to test whether the social norms approach can effectively and efficiently increase safety belt use among teens. This pilot project... [ Read More ]
- Commercial Vehicle Accident Records System Project: 2005-2008
Links Montana Department of Transportation MOST of Us Traffic Safety Resource Center™ Montana Highway Patrol The goal of this project is to identify the cause and locations of problems related to commercial motor vehicle (CMV) accidents an... [ Read More ]
- Commercial Motor Vehicle Driver Seatbelt Use Project: 2005-2006
Links NHTSA Montana Department of Transportation MOST of Us Traffic Safety Resource Center™ This project seeks to increase safety belt usage among commercial motor vehicle (CMV) drivers. The focus of this work will be to move from the reaso... [ Read More ]
- Cardiovascular Health Social Marketing Campaign: Stroke
Links Montana Department of Public Health & Human Services American Stroke Association CDCynergy Heart Disease and Stroke Prevention This project was designed to increase awareness among Montanans ages 45 and older of the signs and sympto... [ Read More ]
- Cardiovascular Health Social Marketing Campaign: Cholesterol
Links Montana Department of Public Health and Human Services American Heart Association Cholesterol Low Down MOST of Us developed a series of campaign concepts that could be used to promote awareness of blood pressure and cholesterol numbers ... [ Read More ]
- Social Norms Program To Increase Support for Impaired Driving Prevention Strategies: 2005-2007
MOST of Us will develop a social norms program to build support for existing and increased impaired driving enforcement activities. Social norms advocacy will be tested in states that have high rates of impaired driving and impaired driving policies that a... [ Read More ]
- Aberdeen Underage Drinking Project: 2005
MOST of Us has begun the first year of an anticipated five-year social norms intervention to reduce underage alcohol use in the community of Aberdeen, South Dakota. The project will begin with the administration of the MOST of Us® Youth Alcohol Survey in ... [ Read More ]