Occupant Protection Promotion Project: 2003-2005

For this project, MOST of Us created a series of locally-tailored radio public service announcements in which law enforcement officers delivered strong, positive messages to promote seatbelt use. Sheriffs, police and highway patrol officers from around Montana recorded messages which played on the radio stations in their local communities during the National Highway Traffic Safety Administration’s occupant protection mobilizations. MOST of Us also provided technical training and support to the Montana Safe Kids Safe Communities Coalitions, local groups that educate their communities regarding traffic safety issues.

In addition, MOST of Us provided technical assistance and training to communities around Montana to help them work more effectively with their local law enforcement groups with regard to occupant protection promotion.

Sponsor: Montana Department of Transportation