Cardiovascular Health Social Marketing Campaign: Heart Attack

The purpose of this project was to increase awareness about heart attack among Montanans ages 45 and older. MOST of Us developed a television, radio and print campaign that communicated the warning signs and symptoms of heart attack and the urgency of calling emergency medical services at the first sign of a heart attack.

Based on a review of literature which showed that heart attacks in women have subtle symptoms and often go undiagnosed, MOST of Us focused this campaign on the differences between the signs and symptoms of heart attack experienced by men and women, creating television, radio and print ads targeted to each gender.

Sponsor: Montana Department of Public Health and Human Services