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Older Entries >>White Paper on Traffic Safety Culture
Posted on Wednesday September 28, 2011 under General News
Nic Ward, Jeff Linkenbach, Sarah Keller and Jay Otto wrote a white paper for "Towards Zero Deaths: A National Strategy on Highway Safety" entitled White Paper on Traffic Safety Culture. Link to paper: http://www.westerntransportationinstitute.org/docu... [ Read Full Article ]
‘Norm’ is a positive project of the community
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Durango Herald on June 29th, 2011 This article features the Four Corners Positive Community Norms project. Click here to view the entire article.... [ Read Full Article ]
Prevention Creates the Future by Transforming Culture
Posted on Tuesday May 10, 2011 under General News
Dr. Jeff Linkenbach recently published an article for Prevent Child Abuse America for their Why Prevention Matters series. This series is created by the support of the Doris Duke Foundation. Author’s note: My view of preventing child abuse and negle... [ Read Full Article ]
The impact of social norm change strategies on smokers’ quitting behaviours
Posted on Wednesday February 16, 2011 under General News
Research Paper Authors- Xueying Zhang, David W Cowling, Hao Tang The California Tobacco Control Program (CTCP) was the first tobacco control program to integrate a ‘social norm change’ approach as its core strategy to achieve its goals. This ... [ Read Full Article ]
The Soul of Prevention
Posted on Wednesday October 20, 2010 under General News
The Soul of Prevention: Spirit, Science and Action By: Jeff Linkenbach Published in the Prevention Connection Newsletter Fall 2009 Vol. XIV Issue 2: Mind, Body and Spirit- Page 9 Click here to view the entire Newsletter.... [ Read Full Article ]
The Eye of the Beholder
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The Eye of the Beholder By: Jeff Linkenbach Published in the Prevention Connection Newsletter Spring 2008 Vol. XIII Issue 1: Individual, Family and Peer Domains- Page 17 Click here to view the entire Newsletter. Click here to view just the arti... [ Read Full Article ]
Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign
Posted on Tuesday October 5, 2010 under General News
H. Wesley Perkins, Jeffrey W. Linkenbach, Melissa A. Lewis and Clayton Neighbors Addictive Behaviors Volume 35, Issue 10, October 2010, Pages 866-874 Abstract This research evaluated the efficacy of a high-intensity social norms media marketing ... [ Read Full Article ]
The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians
Posted on Thursday February 25, 2010 under General News
H. Wesley Perkins (Editor) The Social Norms Approach to Preventing School and College Age Substance Abuse offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional met... [ Read Full Article ]
Montana’s MOST of Us Are Tobacco Free
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Montana's MOST of Us Are Tobacco Free social norm campaign reports success in its intervention targeting youth initiation of smoking. Montana's MOST of Us Are Tobacco Free ... [ Read Full Article ]
Study: Low-Key Anti-Smoking Messages Most Memorable
Posted on Friday February 19, 2010 under General News
New research shows that smokers are more likely to remember factual, understated public-service announcements (PSAs) than splashy messages designed to grab attention with flashy images, loud music or other techniques. Lead researcher Daniel Langleben an... [ Read Full Article ]