MOST of Us
Did You Know... Social Norms Facts

Did You Know?

The MOST of Us Are Tobacco Free campaign targeting youth between the ages of 12 and 17 years in seven western Montana counties, revealed that 7% fewer teens in the campagin area reported first time cigarette use as compared to a control sample of ... Read More...

2010 Montana Summer Institute for Positive Community Norms

Pre- Institute July 13th, Institute-July 14th – 16th, 2010 in Big Sky, MT

We look forward to seeing you next summer at the 2011 Montana Summer Institute the week of July 11th. More information coming soon!

Thank you for attending the 2010 Montana Summer Institute.

The 2010 Summer Institute offered an interactive, skill-building experience that focused on the next level of social norms: The Positive Community Norms Model. With the assistance of other national leaders, Dr. Jeff Linkenbach led discussions and workshops where 115 participants from across North America practiced applying all seven steps of the Positive Community Norms Model as well as learned about the theory on which the PCN process was built: The Science of the Positive™. Over half of the participants this year attended the pre-Institute session on July 13th which was highly recommended for individuals who are new to the field or want an overview of the theory and practice of the Positive Community Norms model.

The Montana Summer Institute is an opportunity for both beginners and advance practitioners to be revitalized and learn about the state of the art Positive Community Norms model.

2010 MSI Agenda

PowerPoints from 2010 MSI- The PowerPoints that are available at this time are in orange below.

Step 1- Planning and Environmental Advocacy- Harvey Wolfe

Step 2- Baseline Data- Traditional- Rodnery Wambeam and Non-Traditional- Anu Sharma and Pam Tindall

Step 3- Message Development- Jay Otto

Step 4- Communication Plan- Geoff Grimble- Not available

Step 5- Pilot Testing- Sarah Keller- Handouts included in workbooks

Step 6- Implementation- Katie Zientara and Jay Otto

Step 7- Evaluation- Jerry Evans- Handout included in workbooks

For more information please contact Kelly Jutila:
Email kellyj@coe.montana.edu
Call Kelly Jutila at 406-994-7754
Western Transportation Institute