High-Intensity Social Norms Safety Belt Campaign for Teens: 2005-2007

MOST of Us has designed a survey and controlled intervention to test whether the social norms approach can effectively and efficiently increase safety belt use among teens. This pilot project is currently being carried out in two intervention and two control high schools in a major metropolitan area.

The target audience is being surveyed online using a random stratified sample. This self-report data will be compared with observational surveys carried out at the same time points. Results of these surveys are being used to create an in-school and online social norms seatbelt campaign in the intervention schools. Follow-up online and observational surveys will measure changes in attitudes and behaviors brought about by the intervention.

Sponsor: National Highway Traffic Safety Administration