Who We Are
MSU Staff
Jeff Linkenbach, Ed.D. – Director and Senior Research Scientist
Jeff Linkenbach, Ed.D. is the director of the Center for Health and Safety Culture and a Senior Research Scientist for the Western Transportation Institute at Montana State University in Bozeman, MT. Jeff directs the national center, and provides leadership for an interdisciplinary team of researchers and practitioners dedicated to using the Positive Community Norms Model…
Jay Otto – Research Scientist
Jay Otto received a bachelors and masters in Electrical Engineering from the Massachusetts Institute of Technology in 1989. Most recently, he worked for West Park Hospital in Cody, WY where he managed a prevention and wellness office…
Kelly Green – Marketing and Program Coordinator
Kelly Green is the marketing and program coordinator for the Center for Health and Safety Culture and the MOST of Us program with the Western Transportation Institute at Montana State University. She oversees the development…
Debbie Strachan – Business Manager
Deb has provided financial services to the MOST of Us program at the Western Transportation Institute since summer, 2010. She worked in the same position for six years when the program was based in the Department of Health…
Katherine Zientara M.S., CHES – Positive Community Norms Guide
Katie Zientara is a Certified Prevention Professional, with a Master’s Degree in Health Promotion and is a Certified Health Education Specialist. With a passion for studying health behavior,…
Sarah Keller Ph.D. – Research Scientist
Over the past six years, Dr. Keller has developed a service learning curriculum that has been well attended by students and enthusiastically received by the community. Student support has been demonstrated by ongoing enrollment in the new courses from diverse…
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Steve Swinford, Ph.D. – Research Scientist
Steve Swinford is an associate professor for the department of sociology and anthropology at Montana State University. He has worked as a research associate for MOST of Us since the fall of 2008 and has produced over 10…
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Nicholas Ward Ph.D. – Senior Research Scientist
Dr. Nicholas Ward obtained his Ph.D. in Human Factors Psychology from Queen’s University (Canada) in 1993. He then spent 10 years conducting research on driver impairment and Intelligent Transportation Systems (ITS) at… 
Pam Tindall C.P.P.
Pam Tindall, C.P.P., is a certified substance abuse prevention professional with over twenty years experience providing substance abuse prevention services. Her range of work has included community substance abuse prevention program management…
Harvey Wolfe- Communication Specialist
Harvey Wolfe comes to the National Most of Us Institute of Social Norms as a communications specialist with a uniquely diverse frame of reference based on 20+ years in numerous areas within the communications…
Other MOST of Us consultants
MOST of Us Fellows
Alan Berkowitz Ph.D. – Research Fellow
Alan Berkowitz is an independent consultant who helps colleges, universities, public health agencies and communities design programs that address health and social justice issues. His expert opinion is frequently sought after by the federal government and professional organizations, and he…
Jan Brown, OBE – Research Fellow
Jan is a serving UK police officer. She worked as Sales Managers in the private sector prior to joining the Police in 1991 Since that time with her colleague Steve Greenacre she accumulated a…
William DeJong, Ph.D. – Research Fellow
William DeJong, PhD, is a Professor in the Department of Social and Behavioral Sciences at Boston University School of Public Health. From 1995-2004, Bill served as Director of the U.S. Department of Education’s Higher Education Center for Alcohol and Other…
Inspector Steve Greenacre – Research Fellow
British police officers Sergeant Jan Brown and Inspector Steven Greenacre have successfully piloted a scheme in the United Kingdom to improve community safety. Both were involved in the ‘Citysafe’ project which succeeded in transforming Manchester City from a dangerous and…
Linda Hancock Ph.D. – Research Fellow
Linda Hancock is a Family Nurse Practitioner who has provided health care to students at Virginia Commonwealth University since 1987. Her work in clinic with college students has led her to develop numerous prevention education programs. Linda has done all…
George Haynes, Ph.D. – Research Fellow
Associate Professor, Department of Health and Human Development, Montana State University
Programs and Research Projects
Family Business
• Intermingling of family and business resources, primarily money and time
• Financial structure of family-owned small businesses
• Debt structure of minority-owned small businesses
• Financial behavior of small businesses in economically…
Wade Hill, Ph.D., APRN, BC – Research Fellow
Dr. Wade Hill’s main research interests are behavioral aspects of home environmental health management; environmental health tracking; risk communication in environmental health; psychosocial determinants of health. Dr. Hill currently directs the Montana performance site of the Environmental Risk Reduction through…
Brian Lande, M.A. – Research Fellow
Brian Lande is a graduate student in Sociology at the University of California, Berkeley, where he is also affiliated with the Center for Urban Ethnography. Growing up in Montana after spending his childhood in Philadelphia, PA, where he was home schooled, Brian…
Gary Lande, M.D. - Research Fellow
Gary M. Lande, M.D. is a faculty member of several departments at Montana State University-Bozeman. He is an Adjunct Instructor of Management in the College of Business; an Adjunct Professor of Medical Science in the multi-state WWAMI Medical Program; and…
Melissa A. Lewis, Ph.D. – Research Fellow
Melissa A. Lewis, Ph.D., is faculty in the Department of Psychiatry and Behavioral Sciences at the University of Washington. Dr. Lewis received her doctorate in Health and Social Psychology from North Dakota State University in 2005 and completed her postdoctoral…
Darren Lubbers Ph.D. – Research Fellow
Dr. Darren Lubbers received his Ph.D. degree in Educational Psychology from Wayne State University in 2005, his Masters degree from Wayne State University in 1996, and his Bachelor’s degree from the University of Michigan in 1986. His doctoral dissertation incorporated…
H. Wesley Perkins, Ph.D. – Evaluation Consultant
H. Wesley Perkins received the B.A. in Sociology from Purdue University, an M.Div. degree from Yale Divinity School, and a M.A. and Ph.D. in Sociology from Yale University. He is an evaluation consultant to MOST of Us and a Professor…
