Keeping People Healthy.

“The Positive is the spirit of hope and community that we all share in the knowledge that, irrespective of our temporary conditions, we can better ourselves, our cultures and the world.” – Dr. Jeff Linkenbach

MOST of Us® is dedicated to applying science to grow solutions to complex social problems. Our Positive Community Norms (PCN) Framework provides a process to guide researchers, practitioners, and community leaders to improve health and safety.

The PCN framework is an approach to cultivating community cultures around health and safety issues. PCN is a community (or environmental) transformational approach that engages many different audiences throughout the community for the purpose of improving health and safety.  PCN integrates leadership, positive norms communication and prevention portfolio integration across the social ecology to improve health and safety.

 ”As long as you cling to your current view of the world, you are limiting your growth and the potential of everyone around you.” Dr. Jeff Linkenbach